Roles · Product Manager · Principal

What a Principal } should know

32 core skills, 47 in total. Expectations per skill, and what changes at the next level.

This page lists what a Principal } is expected to know and do, skill by skill. Core skills are the ones a manager and peers assess in a review cycle; the rest count only in self-assessment. Main areas: API & Integration, AI-Assisted Development, Architecture & System Design.

32core skills
15additional skills
7skill areas
100%at Advanced or Expert
Assess myself as Principal Full role matrix

Core skills for a Principal

Grouped by area. The label on the right is the expected depth: Awareness, Working, Advanced or Expert.

API & Integration · 1

Defines platform API strategy. Shapes the API ecosystem for partners and developers.

AI-Assisted Development · 3

Shapes corporate AI strategy for product management. Defines investments in AI tooling. Ensures responsible AI practices.

Shapes corporate developer productivity strategy. Defines investments in AI-assisted development tooling.

Architecture & System Design · 1

Defines technology strategy jointly with the CTO. Makes platform decisions based on product strategy.

Version Control & Collaboration · 1

Git Advanced Expert

Uses engineering metrics from Git for strategic decisions about developer productivity.

Product Management · 14

Shapes the company-level strategy for data-driven decision making. Defines investments in experimentation infrastructure. Builds processes ensuring a continuous hypothesis-experiment-decision cycle.

Defines product portfolio management strategy at the company level. Establishes resource investment principles across products. Creates a governance model for product portfolio management.

Defines data strategy at the company level. Shapes a culture of data-driven decision making. Makes investment decisions based on unit economics and funnel analysis.

Defines corporate GTM strategy. Makes pricing architecture decisions for the product portfolio. Shapes market entry strategy for new markets.

Shapes a culture of evidence-based decision making at the company level. Defines standards for strategic experiments. Applies a hypothesis-driven approach to corporate strategy.

Identifies market opportunities through a JTBD lens at the company level. Shapes innovation strategy based on unmet jobs. Influences corporate strategy through jobs-based analysis.

Defines the company's market strategy. Makes investment decisions based on market insights. Influences M&A strategy through market opportunity analysis.

Shapes strategic OKRs at the company level. Defines the investment model based on product portfolio metrics. Makes strategic data-driven decisions.

Defines corporate data strategy. Shapes investments in data platform and analytics capabilities. Ensures a data-driven culture at the organizational level.

Defines the company's long-term product strategy (2-3 years). Shapes the vision and development direction for the product portfolio. Ensures alignment between product strategy and business strategy.

Defines corporate product vision at the company level. Shapes the long-term vision for the product portfolio. Influences strategic decisions about M&A and new product lines.

Influences strategic decisions at the board of directors level. Presents product strategy to investors and partners. Shapes a culture of product-led decision making in the organization.

User Research Expert

Shapes a customer-centric culture at the organizational level. Defines investments in research capabilities. Uses research results for strategic decisions at the company level.

Uses story mapping and similar tools for visualizing strategic product initiatives at the portfolio level.

Project Management · 9

Shapes organizational architecture for autonomous teams. Defines strategy for platform vs product teams. Minimizes organizational friction.

Defines the approach to planning and estimation at the organizational level. Establishes capacity planning processes for the product portfolio.

Kanban Method Expert

Shapes flow management strategy at the organizational level. Defines organizational design for value stream optimization.

Defines release strategy at the company level. Shapes a continuous delivery culture. Defines investments in release automation.

Defines resource investment strategy at the company level. Makes make-vs-buy decisions. Manages portfolio resource allocation.

Defines organizational risk appetite. Manages strategic risks for the product portfolio. Shapes a culture of calculated risk-taking.

Defines agile strategy at the organizational level. Shapes organizational design for agile at scale. Influences a culture of continuous improvement.

Documentation · 3

Shapes organizational knowledge management strategy. Defines investments in knowledge infrastructure.

Defines content strategy at the company level. Shapes developer experience through documentation.

Additional skills

Not assessed by the team, but part of the self-assessment and the development plan.

Algorithms & ComplexityAsync ProgrammingAWSCode Quality & RefactoringCode ReviewData StructuresDesign PatternsDockerGitHub Actions / GitLab CIIntegration TestingOOP & SOLID PrinciplesOWASP & Application SecurityREST API DesignStructured LoggingUnit Testing
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} in the open competency matrix: 47 skills across 5 levels. The matrix is free for individuals and stays free.