Domain
Product Management
Skill Profile
Market research: competitive analysis, TAM/SAM/SOM, trends, positioning
Roles
2
where this skill appears
Levels
5
structured growth path
Mandatory requirements
10
the other 0 optional
Product Management
Product Strategy
3/17/2026
Choose your current level and compare expectations. The items below show what to cover to advance to the next level.
The table shows how skill depth grows from Junior to Principal. Click a row to see details.
| Role | Required | Description |
|---|---|---|
| Product Manager | Required | Conducts basic market research: competitor feature comparisons, user surveys, and TAM/SAM analysis. Synthesizes findings into actionable product insights for roadmap prioritization. |
| Technical Product Manager | Required | Conducts technical market research: evaluates competing APIs and platforms, analyzes developer experience trends, and benchmarks technical capabilities. Maps findings to engineering feasibility. |
| Role | Required | Description |
|---|---|---|
| Product Manager | Required | Conducts comprehensive market research: TAM/SAM/SOM, competitive landscape, market trends. Uses data to justify product decisions. Monitors the market on a regular basis. |
| Technical Product Manager | Required | Independently conducts competitive analysis with technical depth: API capabilities, architecture patterns, pricing models. Analyzes developer community trends through GitHub stars, Stack Overflow, developer surveys. |
| Role | Required | Description |
|---|---|---|
| Product Manager | Required | Builds a market intelligence practice for the product. Uses market data for strategic planning. Forecasts market trends and adapts strategy. |
| Technical Product Manager | Required | Builds continuous market intelligence system for a technical product. Defines competitive differentiation through technical capabilities. Analyzes build-vs-buy decisions considering architectural trade-offs. |
| Role | Required | Description |
|---|---|---|
| Product Manager | Required | Defines the market research approach for the division. Establishes competitive strategy. Participates in strategic decisions about new markets and product lines. |
| Technical Product Manager | Required | Defines market research framework for the division focused on technology trends. Introduces systematic competitor tracking with technical benchmarking. Shapes technology radar for strategic decision-making. |
| Role | Required | Description |
|---|---|---|
| Product Manager | Required | Defines the company's market strategy. Makes investment decisions based on market insights. Influences M&A strategy through market opportunity analysis. |
| Technical Product Manager | Required | Shapes enterprise market intelligence strategy for the technical platform. Defines industry positioning considering technology ecosystem. Builds advisory board of technical leaders for strategic direction. |