Skill Profile

Market Research & Competitive Analysis

Market research: competitive analysis, TAM/SAM/SOM, trends, positioning

Product Management Product Strategy

Roles

2

where this skill appears

Levels

5

structured growth path

Mandatory requirements

10

the other 0 optional

Domain

Product Management

Group

Product Strategy

Last updated

3/17/2026

How to Use

Choose your current level and compare expectations. The items below show what to cover to advance to the next level.

What is Expected at Each Level

The table shows how skill depth grows from Junior to Principal. Click a row to see details.

Role Required Description
Product Manager Required Conducts basic market research: competitor feature comparisons, user surveys, and TAM/SAM analysis. Synthesizes findings into actionable product insights for roadmap prioritization.
Technical Product Manager Required Conducts technical market research: evaluates competing APIs and platforms, analyzes developer experience trends, and benchmarks technical capabilities. Maps findings to engineering feasibility.
Role Required Description
Product Manager Required Conducts comprehensive market research: TAM/SAM/SOM, competitive landscape, market trends. Uses data to justify product decisions. Monitors the market on a regular basis.
Technical Product Manager Required Independently conducts competitive analysis with technical depth: API capabilities, architecture patterns, pricing models. Analyzes developer community trends through GitHub stars, Stack Overflow, developer surveys.
Role Required Description
Product Manager Required Builds a market intelligence practice for the product. Uses market data for strategic planning. Forecasts market trends and adapts strategy.
Technical Product Manager Required Builds continuous market intelligence system for a technical product. Defines competitive differentiation through technical capabilities. Analyzes build-vs-buy decisions considering architectural trade-offs.
Role Required Description
Product Manager Required Defines the market research approach for the division. Establishes competitive strategy. Participates in strategic decisions about new markets and product lines.
Technical Product Manager Required Defines market research framework for the division focused on technology trends. Introduces systematic competitor tracking with technical benchmarking. Shapes technology radar for strategic decision-making.
Role Required Description
Product Manager Required Defines the company's market strategy. Makes investment decisions based on market insights. Influences M&A strategy through market opportunity analysis.
Technical Product Manager Required Shapes enterprise market intelligence strategy for the technical platform. Defines industry positioning considering technology ecosystem. Builds advisory board of technical leaders for strategic direction.

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