Domain
Product Management
Skill Profile
Product analytics: Amplitude, Mixpanel, event tracking, dashboards, segments
Roles
2
where this skill appears
Levels
5
structured growth path
Mandatory requirements
10
the other 0 optional
Product Management
Product Analytics
3/17/2026
Choose your current level and compare expectations. The items below show what to cover to advance to the next level.
The table shows how skill depth grows from Junior to Principal. Click a row to see details.
| Role | Required | Description |
|---|---|---|
| Product Manager | Required | Uses analytics tools (Amplitude, Mixpanel, Google Analytics) for monitoring product metrics. Builds basic dashboards and reports. Configures event tracking. |
| Technical Product Manager | Required | Knows main product analytics tools: Amplitude, Mixpanel, PostHog. Understands how event tracking architecture affects data quality. Can find and interpret basic reports. |
| Role | Required | Description |
|---|---|---|
| Product Manager | Required | Designs analytics architecture for the product. Creates complex funnels, cohort analyses, and retention curves. Uses SQL for custom queries against raw data. |
| Technical Product Manager | Required | Independently designs event tracking schema considering data architecture. Configures custom reports and cohort analysis. Understands technical aspects: data sampling, event batching, SDK performance impact. |
| Role | Required | Description |
|---|---|---|
| Product Manager | Required | Builds data infrastructure for product analytics. Defines event taxonomy and data governance. Creates self-service analytics for the team. |
| Technical Product Manager | Required | Defines product analytics strategy including event taxonomy and data governance. Designs tracking architecture for microservice environments. Links product events with backend metrics for full-stack observability. |
| Role | Required | Description |
|---|---|---|
| Product Manager | Required | Standardizes the analytics stack for the division. Defines data strategy and analytics tooling investments. Trains teams on working with data. |
| Technical Product Manager | Required | Defines analytics standards for the division. Introduces unified tracking taxonomy and data quality monitoring. Coordinates data engineering and product analytics. Trains teams on self-service analytics. |
| Role | Required | Description |
|---|---|---|
| Product Manager | Required | Defines corporate data strategy. Shapes investments in data platform and analytics capabilities. Ensures a data-driven culture at the organizational level. |
| Technical Product Manager | Required | Shapes enterprise data and analytics strategy for the product organization. Defines unified data platform requirements. Builds data-driven culture with governance, privacy compliance and cross-product analytics capabilities. |