Skill Profile

Game Monetization: F2P, IAP

Monetization: F2P, IAP, subscriptions, rewarded ads, battle pass

Game Development Game Infrastructure

Roles

where this skill appears

Levels

structured growth path

Mandatory requirements

the other 5 optional

Game Development

Game Infrastructure

3/17/2026

Choose your current level and compare expectations. The items below show what to cover to advance to the next level.

What is Expected at Each Level

The table shows how skill depth grows from Junior to Principal. Click a row to see details.

Role	Required	Description
Game Designer		Understands main monetization models: F2P, premium, subscription, ads. Designs simple IAP offers: cosmetics, boosters, starter packs. Knows monetization metrics: ARPDAU, ARPPU, conversion rate. Studies competitor monetization for benchmarking.

Role	Required	Description
Game Designer		Designs monetization: IAP catalog, rewarded ads integration, battle pass, subscription model. Creates dynamic offers based on player behavior. Balances monetization for optimal LTV without harming retention. Conducts A/B tests of pricing and offer design.

Role	Required	Description
Game Designer		Designs comprehensive monetization strategy: pricing optimization, offer personalization, whale management. Builds LTV models and CAC forecasts. Creates ethical monetization framework — profitability without pay-to-win. Optimizes ad monetization: waterfall, mediation, placement.

Role	Required	Description
Game Designer		Defines monetization strategy for the game project: revenue model, pricing, target KPIs. Establishes the process: hypothesis → A/B test → analysis → rollout. Coordinates monetization with game design to preserve player experience. Forecasts revenue and reports to stakeholders.

Role	Required	Description
Game Designer		Shapes enterprise monetization strategy for the project portfolio. Defines ethical monetization standards for the studio. Evaluates new models: play-to-earn, subscription bundles, cross-game economies. Influences industry ethical monetization standards.

Junior 1 requirements

Game Designer

Understands main monetization models: F2P, premium, subscription, ads. Designs simple IAP offers: cosmetics, boosters, starter packs. Knows monetization metrics: ARPDAU, ARPPU, conversion rate. Studies competitor monetization for benchmarking.

Middle 1 requirements

Game Designer

Designs monetization: IAP catalog, rewarded ads integration, battle pass, subscription model. Creates dynamic offers based on player behavior. Balances monetization for optimal LTV without harming retention. Conducts A/B tests of pricing and offer design.

Senior 1 requirements

Game Designer

Designs comprehensive monetization strategy: pricing optimization, offer personalization, whale management. Builds LTV models and CAC forecasts. Creates ethical monetization framework — profitability without pay-to-win. Optimizes ad monetization: waterfall, mediation, placement.

Lead / Staff 1 requirements

Game Designer

Defines monetization strategy for the game project: revenue model, pricing, target KPIs. Establishes the process: hypothesis → A/B test → analysis → rollout. Coordinates monetization with game design to preserve player experience. Forecasts revenue and reports to stakeholders.

Principal 1 requirements

Game Designer

Shapes enterprise monetization strategy for the project portfolio. Defines ethical monetization standards for the studio. Evaluates new models: play-to-earn, subscription bundles, cross-game economies. Influences industry ethical monetization standards.

Loading comments...