Skill-Profil

Market Research & Competitive Analysis

Market research: competitive analysis, TAM/SAM/SOM, trends, positioning

Product Management Product Strategy

Rollen

2

wo dieser Skill vorkommt

Stufen

5

strukturierter Entwicklungspfad

Pflichtanforderungen

10

die anderen 0 optional

Domäne

Product Management

skills.group

Product Strategy

Zuletzt aktualisiert

17.3.2026

Verwendung

Wählen Sie Ihr aktuelles Level und vergleichen Sie die Erwartungen.

Was wird auf jedem Level erwartet

Die Tabelle zeigt, wie die Tiefe von Junior bis Principal wächst.

Rolle Pflicht Beschreibung
Product Manager Pflicht Conducts basic market research: competitor feature comparisons, user surveys, and TAM/SAM analysis. Synthesizes findings into actionable product insights for roadmap prioritization.
Technical Product Manager Pflicht Conducts technical market research: evaluates competing APIs and platforms, analyzes developer experience trends, and benchmarks technical capabilities. Maps findings to engineering feasibility.
Rolle Pflicht Beschreibung
Product Manager Pflicht Conducts comprehensive market research: TAM/SAM/SOM, competitive landscape, market trends. Uses data to justify product decisions. Monitors the market on a regular basis.
Technical Product Manager Pflicht Independently conducts competitive analysis with technical depth: API capabilities, architecture patterns, pricing models. Analyzes developer community trends through GitHub stars, Stack Overflow, developer surveys.
Rolle Pflicht Beschreibung
Product Manager Pflicht Builds a market intelligence practice for the product. Uses market data for strategic planning. Forecasts market trends and adapts strategy.
Technical Product Manager Pflicht Builds continuous market intelligence system for a technical product. Defines competitive differentiation through technical capabilities. Analyzes build-vs-buy decisions considering architectural trade-offs.
Rolle Pflicht Beschreibung
Product Manager Pflicht Defines the market research approach for the division. Establishes competitive strategy. Participates in strategic decisions about new markets and product lines.
Technical Product Manager Pflicht Defines market research framework for the division focused on technology trends. Introduces systematic competitor tracking with technical benchmarking. Shapes technology radar for strategic decision-making.
Rolle Pflicht Beschreibung
Product Manager Pflicht Defines the company's market strategy. Makes investment decisions based on market insights. Influences M&A strategy through market opportunity analysis.
Technical Product Manager Pflicht Shapes enterprise market intelligence strategy for the technical platform. Defines industry positioning considering technology ecosystem. Builds advisory board of technical leaders for strategic direction.

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