Domäne
Product Management
Skill-Profil
Market research: competitive analysis, TAM/SAM/SOM, trends, positioning
Rollen
2
wo dieser Skill vorkommt
Stufen
5
strukturierter Entwicklungspfad
Pflichtanforderungen
10
die anderen 0 optional
Product Management
Product Strategy
17.3.2026
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Die Tabelle zeigt, wie die Tiefe von Junior bis Principal wächst.
| Rolle | Pflicht | Beschreibung |
|---|---|---|
| Product Manager | Pflicht | Conducts basic market research: competitor feature comparisons, user surveys, and TAM/SAM analysis. Synthesizes findings into actionable product insights for roadmap prioritization. |
| Technical Product Manager | Pflicht | Conducts technical market research: evaluates competing APIs and platforms, analyzes developer experience trends, and benchmarks technical capabilities. Maps findings to engineering feasibility. |
| Rolle | Pflicht | Beschreibung |
|---|---|---|
| Product Manager | Pflicht | Conducts comprehensive market research: TAM/SAM/SOM, competitive landscape, market trends. Uses data to justify product decisions. Monitors the market on a regular basis. |
| Technical Product Manager | Pflicht | Independently conducts competitive analysis with technical depth: API capabilities, architecture patterns, pricing models. Analyzes developer community trends through GitHub stars, Stack Overflow, developer surveys. |
| Rolle | Pflicht | Beschreibung |
|---|---|---|
| Product Manager | Pflicht | Builds a market intelligence practice for the product. Uses market data for strategic planning. Forecasts market trends and adapts strategy. |
| Technical Product Manager | Pflicht | Builds continuous market intelligence system for a technical product. Defines competitive differentiation through technical capabilities. Analyzes build-vs-buy decisions considering architectural trade-offs. |
| Rolle | Pflicht | Beschreibung |
|---|---|---|
| Product Manager | Pflicht | Defines the market research approach for the division. Establishes competitive strategy. Participates in strategic decisions about new markets and product lines. |
| Technical Product Manager | Pflicht | Defines market research framework for the division focused on technology trends. Introduces systematic competitor tracking with technical benchmarking. Shapes technology radar for strategic decision-making. |
| Rolle | Pflicht | Beschreibung |
|---|---|---|
| Product Manager | Pflicht | Defines the company's market strategy. Makes investment decisions based on market insights. Influences M&A strategy through market opportunity analysis. |
| Technical Product Manager | Pflicht | Shapes enterprise market intelligence strategy for the technical platform. Defines industry positioning considering technology ecosystem. Builds advisory board of technical leaders for strategic direction. |